About Rinzo
Built for gyms that
take their brand seriously.
Rinzo exists so independent gym owners can compete on experience, not budget. We combine editorial design with product thinking to ship branded digital presences that feel as considered as your floor plan.
Why we started this
Independent gyms are some of the most community-driven businesses in the world. Their owners know every member by name. They build cultures, not just workout spaces. But online, most of them look like an afterthought.
The tools available were either too expensive for a small studio, too generic to feel like anything, or so complex they required hiring someone just to manage them.
Rinzo is the answer to that problem. A fully branded website and app, built for your gym specifically, managed for you after launch, at a price that makes sense for an independent business.
We de-risk the whole thing by building your demo first. You see the real product before you spend a single euro.
How we work
Four principles that drive every project we take on.
Skin in the game
We build the demo before you pay a cent. If we don't deliver something you love, we absorb the cost. That's how confident we are in what we build.
Brand obsessed
Generic templates are easy. Custom, opinionated design that fits your gym's personality is what we actually do. Every project starts with listening.
Speed matters
Most gym owners don't want a six-month agency project. We move fast. Demos in days. Live in a week. Responsive support after launch.
Long-term partners
We don't disappear after go-live. Updates, new features, and honest advice come standard. Your growth is the metric we care about.
The team
A small, focused group with deep experience in product, design, and engineering.
Rafael M.
Founder & Product
Former gym owner turned product builder. Spent years frustrated by expensive, generic digital tools and built Rinzo to fix that.
Sara L.
Design Lead
Brand and product designer with a decade of agency experience. Obsessed with typography, white space, and making things feel right.
João P.
Engineering Lead
Full-stack engineer who's shipped consumer apps used by tens of thousands of people. Builds for speed and reliability.
Want to work with us?
Get your free demo. No commitment, no cost until you love it.